Thursday, September 02, 2010

Social Media Thursday: Future of music videos - Arcade Fire

I already posted this on my Facebook account, but for those who haven't seen the new interactive, HTML5 enabled Arcade Fire video for their new song 'The Wilderness Downtown'.

The 'video' or rather this new musical experience synchronizes it with Google Streetview technology which basically allows you to create a personalised video by placing the place where you grew up.Unfortunately, street view is not available in Quezon city, Philippines (where I grew up) nor in Brussels. So I placed an address in the US (which you can do, or put an address in Paris)

According to mashable, it is "more than just a one-off proof of concept, the end project (the video) shows just what is possible with HTML5 and emerging web standards,”. Indeed it is a good step and probably can challenge VEVO and Youtube. We'll see.

It works great in Chrome (and only Chrome). Check it out!

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